QUALIFICATIONS:
- Graduate of any 4-year course.
- Computer literate with basic knowledge of Microsoft Word and Excel.
- Good communication skills, both oral and written.
- Willingness to work under pressure.
- Possession of a driver’s license and ability to drive 4-wheel vehicles.
Job Summary:
As a Marketing Professional at Toyota Zamboanga, you will be responsible for developing and implementing marketing strategies to promote the dealership’s products and services. Your qualifications include being a graduate of any 4-year course, computer literacy with basic knowledge of Microsoft Word and Excel, possessing good communication skills (both oral and written), willingness to work under pressure, and holding a driver’s license with the ability to drive 4-wheel vehicles.
Key Responsibilities:
- Collaborate with management to develop comprehensive marketing plans and strategies aligned with dealership goals and objectives.
- Conduct market research and analysis to identify customer needs, preferences, and trends.
- Plan and execute marketing campaigns across various channels, including digital media, print advertising, events, and promotions.
- Coordinate with advertising agencies, graphic designers, and other vendors to create marketing materials and collateral.
- Manage the dealerships’ online presence, including website content, social media profiles, and email marketing campaigns.
- Monitor and analyze digital marketing metrics to measure campaign effectiveness and ROI.
- Ensure brand consistency across all marketing communications and materials.
- Enhance brand visibility and awareness through strategic branding initiatives.
- Organize and coordinate dealership events, such as product launches, test drive events, and customer appreciation activities.
- Liaise with suppliers, sponsors, and partners to ensure successful event execution.
- Develop and implement customer engagement initiatives to foster loyalty and retention.
- Respond to customer inquiries, feedback, and complaints in a timely and professional manner.
- Collaborate with the sales team to develop sales promotion strategies and incentive programs.
- Provide sales personnel with marketing materials, product information, and training support.
Note: This is a general job description. Specific responsibilities and qualifications may vary depending on the particular role and level within Toyota Zamboanga City.
